ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH DALAM MEMILIH PRODUK PINJAMAN KREDIT DI PT BPR BANK KULON PROGO Studi Kualitatif tentang Analisis Faktor-Faktor yang Mempengaruhi Keputusan Nasabah dalam Memilih Produk Pinjaman Kredit di PT BPR B

Abstract

This research was conducted at PT BPR Bank Kulon Progo, Special Region of Yogyakarta. Customer behavior in determining decisions in choosing credit loan products at PT BPR Bank Kulon Progo can be influenced by several factors. The purpose of this study was to determine the factors that influence customer decisions in choosing loan products at PT BPR Bank Kulon Progo. The research method used in this study is a descriptive qualitative metod, with data collection techniques in the form of interviews and documentation with customers and observations of the credit loan products offered. The results of this study can be concluded choose PT BPR Bank Kulon Progo because of low interest rates, easy administrative requirements, reputation and trust, and payment flexibility.